Blue Moon — In the mid-nineties, I was volunteering at a record label/all-ages club in Atlanta, GA. The guy who funded the whole project was coming back from a trip to Colorado and we gathered in the office because he was bringing back some six packs of Blue Moon, which you could only get in that part of the country at the time. It was craft beer before “craft beer” was coined. I remember how different it was from everything else I was drinking and I cherished it every time my friend brought it back with him from Colorado. It was no surprise when Blue Moon was bought out by one of the bigs and went national. It will always be a cherished memory of that year and my first taste of Blue Moon.
Join the Beer Institute in celebrating our 160th anniversary! Tell us about a time when
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The Beer Institute is a national trade association for the American brewing industry, representing
both large and small brewers, as well as importers and industry suppliers. First founded in 1862 as
the U.S. Brewers Association, the Beer Institute is committed today to the development of sound
public policy and to the values of civic duty and personal responsibility.