Effective Date: May 23, 2022
When using our Site, you may voluntarily provide information about yourself, including your name, contact information, log-in information, and any other information you choose to provide. For example, we collect this information when you join our email list, apply for membership, contact us, or interact with us for any other purpose.
We may use your information for any lawful purpose, including the following:
- To provide our services, including membership services;
- To respond to your inquiries, including questions about your membership;
- To operate and improve our services;
- To operate, personalize, and improve the Site, including for analytics purposes;
- To send updates, promotions, and marketing materials that may be of interest to you;
- To comply with the law and to maintain the security of our Site; or
- With your consent, or as otherwise disclosed at the time information is collected.
We may share the information we collect with other parties, including the following:
- With third-party vendors and service providers working on our behalf, such as data hosting services and email service providers;
- With any affiliates or joint venture partners that we may have in the future;
- To respond to complaints filed under the Advertising and Marketing Code;
- Pursuant to subpoenas, search warrants, court orders, governmental inquiries, or other legal process or as otherwise required by law to protect our rights, property, or safety or that of users of the Beer Institute website or the public;
- With your consent or as otherwise disclosed at the time of data collection or sharing.
We reserve the right to disclose your data in aggregate/summary form without limitation.
Digital Advertising & Analytics
We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Site and other sites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.
You may visit the DAA Webchoices tool at www.aboutads.info to learn more about this type of advertising and how to opt out of this advertising on websites by companies participating in the DAA self-regulatory program. If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices exercised through the DAA Webchoices tool. Note that electing to opt out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests.
We may also work with third parties that collect data about your use of the Site and other sites or apps over time for non-advertising purposes. The Beer Institute uses Google Analytics and other third-party services to improve the performance of the Site and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our Site, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.
Third-Party Links and Tools
The Site also includes integrated social media tools or “plug-ins,” such as social networking tools offered by third parties. If you use these tools to share personal information or you otherwise interact with these features on the Site, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public.
Your interactions with third-party companies and your use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to carefully read the privacy policies of any accounts you create and use.
To opt out of our email marketing, you can use the link provided at the bottom of each marketing message. If you opt out of our email marketing, we will still send you messages related to our transactions and relationship with you, such as order confirmations.
For choices with respect to third-party interest-based advertising activities, please see the “Digital Advertising & Analytics” section above.