Coolers are magic! One cooler for the kids with the non-alcoholic drinks and another with additional choices for the adults, when you graduate to 21 and get the choice to visit the special cooler—that brings the generations together when the older generation sees that the coming generation is maturing. It puts that generation in a family environment to learn to consume/enjoy alcohol responsibly without just their peers egging them on to be wild and risk-taking with alcohol!
Join the Beer Institute in celebrating our 160th anniversary! Tell us about a time when
talking it out over a beer has helped you find common ground with friends, colleagues
or family members. If you are one of the first 50 entries, we’ll send you a limited edition
160th anniversary YETI tumbler! Submit your story to be featured today.
The Beer Institute is a national trade association for the American brewing industry, representing
both large and small brewers, as well as importers and industry suppliers. First founded in 1862 as
the U.S. Brewers Association, the Beer Institute is committed today to the development of sound
public policy and to the values of civic duty and personal responsibility.