They say beer is for partying and having a good time, but what if I told you about the old tradition of drink-ups after a rugby game? No matter what was said or the score, the two teams come together and share a beer as a sign of respect and become friends. It doesn’t matter where you go, this tradition is always the same and kept to a very high standard, and everyone leaves with a new friendship.
Join the Beer Institute in celebrating our 160th anniversary! Tell us about a time when
talking it out over a beer has helped you find common ground with friends, colleagues
or family members. If you are one of the first 50 entries, we’ll send you a limited edition
160th anniversary YETI tumbler! Submit your story to be featured today.
The Beer Institute is a national trade association for the American brewing industry, representing
both large and small brewers, as well as importers and industry suppliers. First founded in 1862 as
the U.S. Brewers Association, the Beer Institute is committed today to the development of sound
public policy and to the values of civic duty and personal responsibility.