In 2017, during my first year as a HEINEKEN USA employee, I had the opportunity to visit our global HQ in Amsterdam – which was also my first visit to the Netherlands. A friend and I headed over a few days early to do some sightseeing, and this was the moment when I tasted Heineken for the first time on Dutch soil!
Join the Beer Institute in celebrating our 160th anniversary! Tell us about a time when
talking it out over a beer has helped you find common ground with friends, colleagues
or family members. If you are one of the first 50 entries, we’ll send you a limited edition
160th anniversary YETI tumbler! Submit your story to be featured today.
The Beer Institute is a national trade association for the American brewing industry, representing
both large and small brewers, as well as importers and industry suppliers. First founded in 1862 as
the U.S. Brewers Association, the Beer Institute is committed today to the development of sound
public policy and to the values of civic duty and personal responsibility.